Newmindspace is Kevin Bracken and Lori Kufner, two fun-loving artists who live in Toronto, Canada. Since March of 2005, they have been organizing free, fun, all-ages events like parties on subway cars, public pillow fights, giant games of capture the flag on city streets, massive bubble battles, public art installations and much more. As of February 2011, they have organized over 75 outdoor events in New York City, Toronto, Montreal, San Francisco and Vancouver. These events are part of the larger urban playground movement, a loosely-knit group of event organizers around the world who share a common goal: to promote free events in public space, bring people together and create community.
This community’s biggest day of the year is International Pillow Fight Day, the first Saturday of every April – the largest event of which is Newmindspace’s Pillow Fight NYC, which can attract up to 5,000 people.
In 2011, Newmindspace is redoubling its efforts to raise money for charities such as WWF-Canada and New York’s Coalition for the Homeless, and focusing on massive public art as a way to do good in the world. These events seek out the fun and take art as a part to do good for community.
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