Tuesday, May 10, 2011

Artist Project 1


Donatella Versace
      Donatella Versace is an Italian fashion designer and current Vice-President of the Versace Group, as well as chief designer. Donatella is the first to use notable celebrities to broadcast her clothing into the world on the catwalk and other public media such as advertisements, instead of using unknown models. Donatella soon proved to be the public relations giant within the Versace label and spread its name throughout Europe and most of the United States. Donatella chose to place some of her good friends, Jennifer Lopez, Madonna, Christina Aguilera, Jonathan Rhys Meyers and Demi Moore, in high esteem in the Versace advertising sector, making them and other A-List celebrities such as Beyonce and January Jones the persona and image of Versace. Her popularity grew when she designed the famous Versace Green Dress, also known as the Jungle-Dress, which was worn by Jennifer Lopez at the Grammys in 2000.
      I cannot find any particular designs of Versace. I just give some stuffs about Versace. To be a famous and luxury brand like Versace, it must take a lot of efforts to establish it. Versace now continues to grow bigger and bigger.

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